What We Do
Consulting Services
Why We Do It
Beverage wholesalers are still structured & operating the same way they have been for years even though the market is changing rapidly, including their retailers, consumers, suppliers, and employees.
What We Do
Verno Consulting provides industry-specific best practices and a proven project management methodology to help wholesalers accomplish their specific goals.
How We Do It
Verno designs customized solutions to better align their client’s strategy, structure & processes to ensure they stay ahead of the rapidly changing industry.
Go-to-Market Strategy
What is the best way to get the job done?
GTM is about defining the best field sales and service strategy to ensure the wholesaler wins in the market and on the P&L. GTM structures the wholesaler’s sales organization, processes, and systems to achieve sales and profit goals while ensuring service resources meet retailer requirements. GTM strategies are not one-time fixes or one-size-fits-all solutions. The market is too dynamic, and GTM strategies need to be able to adapt to market dynamics
GTM Strategy consulting services include:
- Identifying, evaluating, and prioritizing market segments and accounts based on sales potential, the cost to service, and return on investment
- Developing sales strategies that align the wholesaler’s resources with the needs and opportunities in the market. This can include:
- Pre-sell
- Tel-sell
- Online ordering
- Channel-specific and/or geographic sales reps
- Super merchandiser order-takers
- Craft sales specialists
- Defining the best overall management and supervisory structure
- Balancing sales growth opportunities, short and long-term investment, as well as cost and profit requirements to ensure profitable sales results