VERNO’S
Wholesaler Tools
Management Forms & Tools
Verno created the following management tools during consulting engagements to help clients manage various projects and departments. Wholesaler executives and managers are encouraged to download the resources in this section and use them with their teams. The resources are a collection of templates, checklists, calculators, and examples of policies.
Supplier Evaluation Form
To help wholesalers evaluate non-performing suppliers, we have created a Supplier Evaluation Form. The form includes questions often raised by our clients’ brand and sales management teams.
FPL Calculator
Finished Product Loss (FPL) is made up of three buckets: Out of Code, Breakage, and Shrinkage (unaccounted for loss). Compare your company’s FPL vs. industry averages to determine how well you are doing and the financial gap between you and the average.
OOC Breakeven Calculator
Use this tool to determine your company’s breakeven for every case of Out-of-Code product. This calculator measures the breakeven using Gross Profit & Operating Profit per Case.
Discount Breakeven Calculator
Use this Discount Breakeven Calculator to determine whether a discount makes financial sense or not.
Verno’s Sales Team Diagnostic Test
The first step on the path to improvement is to conduct a self-diagnosis of your sales team. This test was featured in the 2026 Beverage Brief, “Sales Team Diagnostics.”
Verno’s Year-End Checklist
Finish the Year Strong with The Year-End Checklist
Restructure and Reroute
Wholesalers’ one-stop-shop for guidance and best practices through the reroute and restructure processes.
Industry Vision Planning Guide
The Industry Vision Planning Guide is a tool to help align your leadership team to prepare for the future.
Verno’s Authority Matrix Tool
Use this Authority Matrix spreadsheet to help your company define decision-making authority levels.
KPI Benchmark Tracker
The KPI tracker is a reporting tool developed by Verno to enable wholesalers to more effectively manage the variables that most impact profit.
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