2MM: Are Your Sales Meetings Hurting or Helping?
Every time you call your sales team in for another “quick” meeting, you’re pulling money out of your pocket. Is it worth it?
2MM: Are You Counting Inventory or Controlling It?
If your inventory control team isn’t completing the process of researching variances and taking corrective actions, then you aren’t controlling inventory.
2MM: Get More Accounts to Order Online
A few years ago, W&S wholesalers fully transitioned retail customers by forcing them to use the online portal, offering no alternatives to placing and receiving orders. Meanwhile, the typical beer wholesaler has been dabbling with online ordering, with most wholesalers achieving only marginal success.
2MM: Solutions to Keeping Non-Grocery Accounts Stocked for the Weekend
Wholesalers knowingly or unknowingly allow sales teams to add a second delivery stop to accounts that should receive one-a-week delivery just to ensure the shelves are stocked for the weekend. Adding delivery stops can be an easy but expensive mistake.
2MM: 6 Tips for Implementing a Service Fee
Most beverage wholesalers are not charging service fees to retailers. These wholesalers are missing their biggest opportunity to improve profits short of acquiring more territory or getting a major new brand. Most wholesalers can’t cut enough costs to equal the same profit contribution that a service fee can generate.
2MM: Should Sales Relief be Centralized?
Do each of your sales supervisors have their own dedicated relief rep? We’re guessing they do.