2MM
New SKUs are critical to the future of the beverage industry, but pose significant cost risks to wholesalers if unsuccessful. All new SKUs have a certain degree of risk. Wholesalers need to know how to measure and manage the selection of new SKUs. Just about every wholesaler has to deal with more SKUs than they want to carry. Suppliers are attempting to stimulate growth by introducing new sizes and flavors, a trend that has been ongoing for several decades. Consumers seek new items that meet…
2MM
Inventory theft is more than a breakage problem – it’s also a leadership problem.
2MM
When lower-priority suppliers are allowed to offer higher PFP payouts than priority brands, sales reps often chase the money instead of executing the portfolio strategy. This results in a revolving door of low-priority placements that erodes long-term market share for the wholesaler’s core brands. Formal or informal brand priorities are essential for an overall portfolio strategy. Problems occur when you allow secondary brands to come in and offer incentives (distribution, display, or volume)…
2MM
With shrinking volumes and increasingly complex operational demands, many long-term employees are struggling to maintain the skillsets needed to execute their current positions. Additionally, there is a whole class of talented employees waiting in the wings for the positions currently held by longer-term employees to become available so that they can be promoted. Meanwhile, companies risk losing these talented employees to competitors. Every industry is talking about long-term employees not…
2MM
Many warehouse managers are geared towards getting the job done, not necessarily getting the job done efficiently.
2MM
When it comes to measuring online order adoption, are you winning the scoreboard but losing the game?
