2MM: When Taking Care of Suppliers Sabotages Your Own Success

When lower-priority suppliers are allowed to offer higher PFP payouts than priority brands, sales reps often chase the money instead of executing the portfolio strategy. This results in a revolving door of low-priority placements that erodes long-term market share for the wholesaler’s core brands. Formal or informal brand priorities are essential for an overall portfolio strategy. Problems occur when you allow secondary brands to come in and offer incentives (distribution, display, or volume)…

2MM: How to Honor Loyalty Without Sacrificing Performance

With shrinking volumes and increasingly complex operational demands, many long-term employees are struggling to maintain the skillsets needed to execute their current positions. Additionally, there is a whole class of talented employees waiting in the wings for the positions currently held by longer-term employees to become available so that they can be promoted. Meanwhile, companies risk losing these talented employees to competitors. Every industry is talking about long-term employees not…

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