The 2-Minute Manager
The 2MM is a free resource designed to quickly equip leaders of the beverage distribution industry. Share each issue with your leadership team to start conversations that will help your company stay ahead in the rapidly changing marketplace.
2MM: When Taking Care of Suppliers Sabotages Your Own Success
When lower-priority suppliers are allowed to offer higher PFP payouts than priority brands, sales reps often chase the money instead of executing the portfolio strategy. This results in a revolving door of low-priority placements that erodes long-term market share for the wholesaler’s core brands. Formal or informal brand priorities are essential for an overall portfolio strategy. Problems occur when you allow secondary brands to come in and offer incentives (distribution, display, or volume)…
2MM: How to Honor Loyalty Without Sacrificing Performance
With shrinking volumes and increasingly complex operational demands, many long-term employees are struggling to maintain the skillsets needed to execute their current positions. Additionally, there is a whole class of talented employees waiting in the wings for the positions currently held by longer-term employees to become available so that they can be promoted. Meanwhile, companies risk losing these talented employees to competitors. Every industry is talking about long-term employees not…
2MM: Unlock Warehouse Efficiency Using Simple Standards
Many warehouse managers are geared towards getting the job done, not necessarily getting the job done efficiently.