The 2-Minute Manager

The 2MM is a free resource designed to quickly equip leaders of the beverage distribution industry. Share each issue with your leadership team to start conversations that will help your company stay ahead in the rapidly changing marketplace. 

2MM: 7 Simple Ideas to Increase Management Engagement in 2026

2MM: 7 Simple Ideas to Increase Management Engagement in 2026

When management is not around, disenfranchisement can abound. Disenfranchised employees are more likely to care less about the company or the quality of their work, and eventually leave the company altogether. Employees often view upper-level management as unavailable to workers. In most wholesalers, employees are more loyal to their direct supervisor or teammates than to the company itself. Too often, wholesaler leadership and higher-level managers are not…

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2MM: Before You Say Yes to Another SKU… Read This

2MM: Before You Say Yes to Another SKU… Read This

New SKUs are critical to the future of the beverage industry, but pose significant cost risks to wholesalers if unsuccessful. All new SKUs have a certain degree of risk. Wholesalers need to know how to measure and manage the selection of new SKUs. Just about every wholesaler has to deal with more SKUs than they want to carry. Suppliers are attempting to stimulate growth by introducing new sizes and flavors, a trend that has been ongoing for several decades. Consumers seek new items that meet…

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