The 2-Minute Manager
The 2MM is a free resource designed to quickly equip leaders of the beverage distribution industry. Share each issue with your leadership team to start conversations that will help your company stay ahead in the rapidly changing marketplace.
2MM: The Part of Incentive Design Nobody Talks About
View in Browser | Sign Up You’ve seen it happen. An incentive wraps up, and suddenly your sales managers, supervisors, and brand managers are buried in paperwork. They’re pulling data, building recap spreadsheets, and chasing down information payroll needs to cut checks. They’re not in the market. They’re not managing their teams. They’re doing data entry. We see this at small, mid-size, and large wholesalers alike. It’s one of the most common operational headaches in the industry, and it…
2MM: Are Delivery Chasers Helping or Costing You?
View in Browser | Sign Up You added chasers to help your drivers, but are they helping or hurting your delivery ROI? When chaser support is managed well, it is an excellent strategy to increase efficiency and driver retention. Drivers get through heavy stops faster, routes finish on time, and your team stays intact. The problem arises when wholesalers let chasers become the default instead of the exception. Chasers ride along on routes that don’t need them, and drivers get used to having help…
2MM: When Your Sales Incentive Attainment Rate is a “Red Flag”
Note: For this 2MM, we use the term ‘incentives’ to include any pay-for-performance. If the entire sales team is consistently achieving its incentives, you likely have a problem. When we visit wholesalers, one of the metrics we look at is the Incentive Attainment Rate. More often than not, the Incentive Attainment Rates for the sales organizations we see are 90% or higher. This means that either the wholesaler has all super star sales reps, or the Incentive goals are…