The 2-Minute Manager
The 2MM is a free resource designed to quickly equip leaders of the beverage distribution industry. Share each issue with your leadership team to start conversations that will help your company stay ahead in the rapidly changing marketplace.
2MM: Don’t Solve for Profit. Set It.
If you solve for your annual profit goal by budgeting top down, you are not alone, but you may be short-changing your profit goal. Many wholesalers do annual budgeting from the top of the P&L down to the operating profit line. In other words, they solve for their annual profit goal. We call this “settling” for your profit. We believe ownership can get short-changed when they settle or solve for the profit that’s left. From an accounting perspective, it makes sense to…
2MM: Why “The Way You’ve Always Done It” Isn’t Working
Every wholesaler wants sustainable growth, but too many wholesalers are stuck operating in “the way we’ve always done it.” If that sounds familiar, this episode is for you. VXP recently interviewed Wes Verno on their Tapped In Sales Podcast to discuss how wholesalers can take their limited resources to be more effective in 2026. Watch it below or listen to it wherever you get your podcasts. Don’t have 55 minutes? Download our key takeaways: Verno and VXP Interview…
2MM: 7 Simple Ideas to Increase Management Engagement in 2026
When management is not around, disenfranchisement can abound. Disenfranchised employees are more likely to care less about the company or the quality of their work, and eventually leave the company altogether. Employees often view upper-level management as unavailable to workers. In most wholesalers, employees are more loyal to their direct supervisor or teammates than to the company itself. Too often, wholesaler leadership and higher-level managers are not…