The 2-Minute Manager
The 2MM is a free resource designed to quickly equip leaders of the beverage distribution industry. Share each issue with your leadership team to start conversations that will help your company stay ahead in the rapidly changing marketplace.
2MM: Solutions to Keeping Non-Grocery Accounts Stocked for the Weekend
Wholesalers knowingly or unknowingly allow sales teams to add a second delivery stop to accounts that should receive one-a-week delivery just to ensure the shelves are stocked for the weekend. Adding delivery stops can be an easy but expensive mistake.
2MM: 6 Tips for Implementing a Service Fee
Most beverage wholesalers are not charging service fees to retailers. These wholesalers are missing their biggest opportunity to improve profits short of acquiring more territory or getting a major new brand. Most wholesalers can’t cut enough costs to equal the same profit contribution that a service fee can generate.
2MM: Should Sales Relief be Centralized?
Do each of your sales supervisors have their own dedicated relief rep? We’re guessing they do.