Super Merch Sales Model for Grocery
In a chain grocery-driven market, the Super Merch Sales Model effectively matches the sales model and people to the right accounts and jobs.
In a chain grocery-driven market, the Super Merch Sales Model effectively matches the sales model and people to the right accounts and jobs.
By sharing the types of projects we engaged in with other wholesalers, we hope our readers can relate to similar problems and opportunities, and begin taking necessary actions to improve their own companies.
In this Brief, we make the case for gross profit to be the most important metric in your company. We also discuss numerous organizational positions and show how/why each area’s focus needs to shift away from pure volume and on to GPD.
This Brief covers the sales and operational learnings we’ve seen in the industry over COVID-19. We also discuss key industry shifts that will permanently change the cultures, strategies, and decision-making for wholesalers to stay profitable.
In this issue, we provide a list of questions you can use to begin the long-range planning process with your executive team.
This Brief covers how the brand manager position has changed over the past couple of years and common problems we see in how the brand manager’s job is designed.