The New Beverage Wholesaler
As the industry continues to grow in complexity and agility becomes increasingly important, long-term planning will become an essential tool in the wholesaler’s belt.
Brand Prioritization
Many wholesalers struggle with ensuring the right amount of focus and resources are applied to the right suppliers. The solution is a well-thought-out brand prioritization process that directs required efforts toward the bands that make up the wholesaler’s short and long-term portfolio strategy.
Implementing Service Fees
Implementing a service fee on every invoice is the kind of profit improvement strategy that many wholesalers need to boost their operating profits. Service fees can significantly impact profit and don’t require an investment to get this impact. Most of the other vendors servicing your customers are charging service fees.
Leveraging On-Premise Sales Service Reps (SSRs)
As portfolios continue to increase and suppliers want more on-premise penetration, wholesalers need their best on-premise sales reps concentrating on impactable accounts with meaningful volume potential. This is possible with the Sales Service Rep (SSR) model.
2MM: Are You Counting Inventory or Controlling It?
If your inventory control team isn’t completing the process of researching variances and taking corrective actions, then you aren’t controlling inventory.