In this Brief, we make the case for gross profit to be the most important metric in your company. We also discuss numerous organizational positions and show how/why each area’s focus needs to shift away from pure volume and on to GPD.
This Brief covers the sales and operational learnings we’ve seen in the industry over COVID-19. We also discuss key industry shifts that will permanently change the cultures, strategies, and decision-making for wholesalers to stay profitable.
Creating a culture focused on gross profit dollars
In this issue, we provide a list of questions you can use to begin the long-range planning process with your executive team.
This Brief covers how the brand manager position has changed over the past couple of years and common problems we see in how the brand manager’s job is designed.