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Business insights that keep you focused on what matters.

Verno’s Beverage Brief publication equips wholesalers with relevant, market-validated tools and insights to confidently navigate the changing beverage landscape.

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JOIN OVER 1,000 BEVERAGE WHOLESALER OWNERS AND EXECS THAT SUBSCRIBE TO THE BRIEF.

Verno’s Beverage Brief

helps beverage wholesalers…

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Get insightS into the Competition

The Brief examines industry leaders & trends to reveal applicable best practices.

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Effectively Tackle Critical Issues

The Brief provides industry-tested tools that are relevant, timely, & easy to implement.

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Equip management teams for success

The Brief gives Execs a starting point for leading strategic conversations & change initiatives.

Please note: All online payments include a 3% transaction fee.

To pay via check or ACH, please contact Sarah Verno at [email protected].

Executive Team Plan

For Exec and Management Teams
$750/Year
  • 9 new issues per year
  • Three individuals per account
  • Access to the Subscriber Portal
  • VBB Archives (180+ Back Issues)
  • Job Profiles
  • Management Forms and Tools
  • Seminar Materials
  • Industry Survey Results
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Corporate Plan

For companies with multiple locations
Pricing Varies
  • 9 new issues per year
  • Unlimited individual accounts
  • Access to the Subscriber Portal
  • VBB Archives (180+ Back Issues)
  • Job Profiles
  • Management Forms and Tools
  • Seminar Materials
  • Industry Survey Results
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What Subscribers are Saying

"The Brief is real-world applicable and is one of the best tools we provide our management team to stay current on new ideas and best practices in our industry."

President, Beverage Wholesaler

 

"The best thing about the Brief is that it explains how to handle and manage the issue that you will inevitably have and be ahead of the game."

Vice President & General Manager, Beverage Wholesaler

 

"These guys read our minds! It seems like whenever our management team is discussing an issue, we get a new Verno’s Beverage Brief offering insight on that very same subject. We definitely get value from this publication."

President, Beverage Wholesaler

 

"There are times when I feel Verno has a direct connection to our business. The Brief has been the perfect resource with a multitude of problem-solving tools for the critical issues we are facing in our business."

President, Beverage Wholesaler

 

"The topics are always important ones for beer distributors to think about. The fact-based, no-nonsense methods of analyzing these topics are supplier-neutral. Knowing that the analysis is performed across a wide variety of wholesaler types and sizes adds legitimacy to the conclusions."

Vice President, Beverage Wholesaler

 

"These guys are spot on. They know the trends because they work with the best cutting-edge distributors in the country. You will learn something from every issue; I know I do."

CEO, Beverage Wholesaler

 

Complimentary Issues of Verno’s Beverage Brief

Download these FREE issues:

The New Beverage Wholesaler

Delivery Minimums

Most Popular Issues

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General Management

  • Benchmarks for High-Performing Wholesalers
  • Creating a Gross Profit Culture
  • How Wholesalers Make Money
  • Managing Out-of-Code
  • Preparing Next Gen Owners
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Compensation

  • Management Compensation
  • Sales Rep PFP Objectives
  • Managing Sales PFP
  • Sales Compensation Watchouts
  • Warehouse Order Builder Compensation
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Organization Structure

  • Top-Heavy
  • Spans of Control
  • Sales Planning vs. Execution
  • Centralized Sales Support
  • Authority Levels
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Total Beverage

  • Becoming a Total Beverage Company
  • NA Strategies
  • W&S Success
  • The New Beer Wholesaler
  • Combining NAs and Beer
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Sales Go-To-Market

  • Selling to Online Accounts
  • Channel-Specific Sales
  • Super Merch Sales Model
  • Managing Merchandiser Frequency
  • Special Events
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Brand & Chain Mgmt

  • Policies for Managing Suppliers
  • SKU Rationalziation
  • The Key Account Manager’s Role
  • Managing Resets
  • Preparing for Reduced Supplier Support
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Delivery

  • Delivering Results with 48-Hr Delivery
  • Routing Strategy
  • Delivery Minimums
  • Minimizing Off-Day Deliveries
  • Small Format Delivery Options
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Warehouse

  • Improving Warehouse Picking
  • Sales Actions to Improve WSE Productivity
  • Warehouse Efficiency Killers
  • Increasing Picker Productivity
  • Cycle Counting and Inventory Control
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How to Subscribe

1. Complete the registration form.

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2. Email Confirmation.

You will receive an immediate email confirming your payment.

The individuals registered for your account (up to 3) are automatically added to the distribution list for new issues of the VBB and they will receive a confirmation email the following day with information on how to access the subscriber portal.

How Subscribers Describe the Brief

“Our one-stop location to see what other wholesalers are doing and what is working”

 

 

“A roadmap for operational success – easy to understand, interpret, and implement”

 

 

“Stimulates discussion, helps us think out of the box, and challenges the status quo”

 

 

“Right on track, easy to read, timely, and to the point.”

 

 

“Market-tested ideas that are practical, relevant, and easy to implement”

 

 

“Mandatory reading for my Exec Team and Managers”

 

 

“Practices that can be used immediately”

 

 

“Fact-based, no-nonsense analyses”

 

 

“Best-in-class success stories”

 

 

“A must-read and a valued investment”

 

 

“Insights and reminders on key issues that should be the focus of every owner and leader in the beer industry”

 

 

“My go-to industry resource for best practices”

 

 

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